79% of car buyers use search engines during their purchase journey—have your cars right where they’re searching.
ENHANCED VISIBILITY
Showcase your inventory at the top of Google search results, ensuring maximum exposure to car buyers. Google Vehicle Ads are positioned above all results in a Google search.
HIGHER ENGAGEMENT
UK dealerships experience a 25% boost in click-through rates compared to standard text ads on the Google platform ensuring more exposure for your stock.
COST EFFECTIVE
Based on our own data, dealers have experienced on average 30% lower cost per acquisition compared to traditional PPC campaigns.
TARGETED REACH
Advance targeting options allow you to reach specific demographics, interests and locations. As a Google Partner, we have access to features which aren’t readily available to standard users
Case Study: Exceptional Results in Just Four Months
Discover how our strategic approach to Google Vehicle Ads delivered an 84% increase in conversion volume, a 69% boost in conversion rate, and a 66% reduction in cost per conversion
Our client is a multi-award winning car dealership with multiple locations in the midlands. They have successfully run multiple campaigns across search, display and performance max. For this exercise we:
· Focused on identifying new opportunities within the paid media space.
· Prioritized increasing used car traffic and generating more enquiries.
· Ensured strategies complemented existing campaigns for optimal results.
· Maintained a budget-conscious approach throughout the process.
Our Strategy
Existing performance was very strong, so we needed something that complimented existing strategies rather than competing against them. With our expertise in paid media and knowledge of the automotive industry, we leveraged our relationship with Google and enrolled them on a closed beta for Google Vehicle Ads. Once optimised, the performance uplift has been exceptional.
After just four months, we have seen the following performance increases:
· 84% increase in conversion volume
· 69% increase in conversion rate
· 66% decrease in Cost Per Conversion.
Due to the differences between online and offline conversions within the automotive arena, these performance figures were discussed regularly and crossed referenced with the client's actual sales data to confirm accuracy.
What You Need to Know About Autoweb Design and Google Vehicle Ads
Explore our comprehensive FAQs to see how Google Vehicle Ads can drive more traffic, leads, and sales for your dealership—all with expert support from Autoweb Design.
What are Google Vehicle Ads, and how can they help my dealership?
Google Vehicle Ads are a specialised advertising format designed for car dealerships to display their inventory directly in Google search results.
They showcase key vehicle details, including an image, make, model, price, mileage, and dealership location, making it easy to attract potential car buyers.
How do Google Vehicle Ads work?
Your dealership's vehicle listings and data are uploaded to Google Merchant Centre. Google matches this data with user search queries, displaying relevant vehicle ads in a carousel format on search results pages.
You only pay on a cost-per-click basis when someone engages with your ad.
What are the key benefits of using Google Vehicle Ads?
Increased visibility: Your vehicles appear prominently on Google search results pages. Higher engagement: Dealerships see an average 25% increase in click-through rates. Targeted reach: Advanced targeting ensures your ads reach the right audience based on demographics, interests, and location. Qualified leads: Displaying key vehicle details upfront attracts serious buyers. Cost-effectiveness: Enjoy 30% lower cost per acquisition compared to traditional PPC campaigns.
Why use Autoweb? - Reason 1
Setupcomplexity: Requires setting up and connecting multiple accounts and products and configuration of inventory data feeds.
Autoweb Design have the expertise and experience to manage the full set up from start to finish so that busy dealerships don’t have to lift a finger.
Why use Autoweb? - Reason 2
Ongoing management: Regular updates to inventory feeds and optimisation of campaigns.
Autoweb Design have a dedicated feeds team to handle the feed updates and ensure everything is running smoothly.
We also have a dedicated digital marketing team to proactively optimise campaigns so that dealerships get the most out of their advertising budget.
Why use Autoweb? - Reason 3
Learning curve:
New users may need time to understand and effectively use the platform. We handle the management of the campaign so that dealerships have peace of mind that the campaigns are being looked after.
We will also work with the dealerships to ensure that they understand the data andresults that Google Vehicle Ads produce.
